Apparently, Apple isn’t completely deaf to the chorus of boos over its new Maps application. This morning, Apple CEO Tim Cook issued a formal apology letter to customers for the disappointing performance of the company’s iOS Maps app, the replacement for the highly-functional-yet-made-by-the-enemy Google Maps. PR done right, I say. See what you think:
I’m impressed with Cook’s candor and the fact that this letter even exists at all. As the letter itself notes, world-class products are the company’s focus – not recommending the competition (!!!). I’m not an Apple fanboy, but given the company’s monolithic, top-down communication style, secrecy of product development, and oft-stated focus on being the best, this is truly remarkable, even becoming a trending topic on Twitter.
[tweet https://twitter.com/NBCNews/status/251674747740512256 align='center']
Maybe the company has learned its lessons from the iPhone 4 antennagate debacle and China manufacturing coverage? As the BBC’s Rory Cellan-Jones noted earlier this year, “Perhaps a subtle shift in Apple’s PR strategy under its new leader is already under way.” Now it seems there’s more evidence of this being the case.
Let’s hope they’re as swift to actually improve the Maps app. Given this sensible PR move and the other obvious improvements of the iPhone5 and iOS6, I’m optimistic.
What do you think? Was Apple right to recommend the competition and come clean? Or is it too little too late? Have you used the new Maps app successfully, or has it left you directionally baffled? Let us hear from you in the comments.
- Apple maps: how Google lost when everyone thought it had won (The Guardian)
- Apple’s PR coup: CEO Tim Cook apologizes for Map app (prdaily.com)
- Apple Apologizes for Apple Maps (Cyber Gazing)
- Tim Cook Apologizes For Apple Maps (AAPL) (businessinsider.com)
- Apple CEO apologizes for glitch-ridden maps app (Dawn.com)
- Apple’s Tim Cook ‘extremely sorry’ iOS 6 Maps app sucks (digitaltrends.com)
- Yeah, It Does Matter That Tim Cook Just Apologized For Apple’s Maps (PandoDaily)
- Tim Cook Apologizes For Apple Maps, Points To Competitive Alternatives (techcrunch.com)