Have you ever toiled at a crappy job only to reminisce years later and think, “you know, that was a pretty fun time?” Our brains have a cognitive bias toward hanging on to the positive and letting go of the negative. And that’s what I believe has been happening with the ever-growing number of modern references to cassette tapes.
Amid all the nostalgia I see these days for mix tapes or the cassette format in general, I’m decidedly glad do be done with tapes now and forever. I do not miss the “good old days” of how music used to be consumed. Here’s why:
There’s no denying the absolute fact that cassette tape quality was capricious at best, and crappy at its core. Even the concept of the “best sounding tape” sounds like an oxymoron. Is it live or is it Memorex? Are you kidding me? It’s definitely Memorex.
Peter Murphy of Bauhaus in a UK Memorex cassette commercial
The chief redeeming quality about cassettes was that they were very easy to copy, so that made sharing and compiling music very straightforward. Mixtapes were something I enjoyed in a sublimated sort of way, since their inherent transience belied their crappy quality. Because, of course, the price for the whole endeavor was progressively eroding quality through generations of copies. But hey – it was still cheaper than actually purchasing new music. And even that never quite felt right – spending good money to hear music in cassette form? It’s like part of the deal was that you understood you were getting ripped off.
CDs were a welcome end to all this, but even then, record stores and record companies grossly inflated the prices. Why? Because tapes sucked so badly that consumers were willing to pay a premium for everlasting quality. I see CDs as a bleak transition period, followed finally by the now-developed world of mp3s, bringing us to where we are today. I did away with all my CDs in 2002, going full-on digital from that day forward and have never looked back – I even had a Rio before an iPod. And while they do have some memory-biased charm, and despite my years of close interaction with them, I am happy to leave cassettes in the past.