I wrote this article a while back when Best Buy was at the precipice of failure (at least in a PR sense). But now their “Renew Blue” turnaround strategy looks to be gaining traction (again, at least in a PR sense). One thing is for certain: theirs will be an interesting case study.
From January 2012: In PR and communications, negative news can sometimes have a positive side just by way of the delivery. And what an opportunity that can be: either to recast in a positive light, to minimize damage… or to make it worse.
We have more respect for clear, direct communication, especially when something goes wrong. Owning up, making things right, and letting people know about it is not only the right thing to do, but can also be a PR win, a point completely lost last month on Best Buy as it addressed customers about orders that they weren’t going to be getting… keep reading >>
- Microsoft’s Nokia Bet Could Aid Best Buy Turnaround (TheStreet.com)
- Why Best Buy Fights With Bare Hands To Succeed (Forbes.com)
- Public Relations as a Force of Good- MCOM Faces the Struggle to Make Ends Meet (mcomwaikato.wordpress.com)
- What is PR and How Can It Help Your Business? (triumblog.wordpress.com)
- Pre PR (jadedegeer.wordpress.com)