Twitter PR Win For Sainsbury’s

This is a particularly good Twitter PR moment from a while back for UK grocer Sainsbury’s I happened upon lately. It works because of the follow-up, and also for the brief interjection of personality and humor:

And then…

But what really counts is that Sainsbury’s followed up the comedy moment with direction for the customer to call them directly.

SainsburysThis has all the makings of Twitter being done right for customer service and PR:

  1. The brand shared an actual human-like response
  2. It was funny
  3. But they take it seriously; hence the phone redirect
  4. We’re talking about it

I noticed this via a LinkedIn discussion from Twitter for PR Communicators about PR Daily, who noticed it through AdWeek.

Also, rest in peace, Ultimate Warrior.

What do you think? Is this use of humor appropriate? Have you ever experienced a humorous interaction from a brand via Twitter or some other channel? Let us hear from you in the comments.

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