Perhaps you have a role as a spokesperson for your business or your public relations clients that sees your name, or their names in print, broadcast or on the web. If this is the case, then you’ll want to be paying attention to LinkedIn more closely.
LinkedIn is rolling out a new feature where you or your contacts are mentioned in your email if they (or you) are “in the news.”
I reached out to LinkedIn for details on this, including how to disallow it, should a site member wish to be excluded from the program. I also asked how they differentiate between users with similar names (how do they know to highlight the right Richard Smith, for example?) Here is their response:
We do have back end algorithms that differentiate members with similar names. We also offer functionality to disable this from your settings. You can turn your activity broadcasts on or off and select who can see your activity on their homepage from the Privacy & Settings page.
LinkedIn Trust & Safety
So if you’re already famous, get ready for more exposure. And if you aren’t famous already, LinkedIn can now help you get there – unless you’d rather it not, in which case you might want to review your settings.