So I just saw Anchorman 2. Meh.
Sure, there’s no way any sequel to the classic original could live up to almost a decade
of expectations, but this film really felt like pandering to the lowest common denominator. And I feel like a chump, having spent the ticket money.
Still, Anchorman 2 is not terrible. It’s just… a reminder of the times. I guess all these stars have to get paid, but… come on. The original was inspired, and that’s what made it a classic. This thing is just a weird mess, and I have no desire to see it again. Unlike the original, which I will likely never tire of. Oh, well.
Since this post is about PR, I do have to hand it to the PR and/or marketing folks for getting some hype happening around the film. Seeing Will Ferrell/Ron Burgundy on the cover of Dog Fancy when I went to get food for my dogs is well-played, indeed. Not to mention the teaser trailer and obvious hype machine in full force prior to release.
If you haven’t seen Anchorman 2 yet and are a fan of the original, do not let this post dissuade you. Go see it. Or, if you’re patient, wait for the DVD/Netflix release. For science.
In the meantime, here’s some genuinely enjoyable Will Ferrell from the SNL days: