Hoo boy, this is some incredible corporate-speak – as in, “repositioning” out of the company… (via The Atlantic):
Image and link via: Citigroup Eliminates 11,000 Jobs in History’s Most Corporate-Jargony Paragraph Ever – The Atlantic by Derek Thompson.
My heart kind of goes out to the person/team who had to draft this statement – an unenviable task, ripe for ridicule, no doubt subject to hours of agonizing revisions and edits. My heart goes out even more to the newly “repositioned.” But the fact that this missive captures this much attention (mentions on The Atlantic and Twitter, for example) says something – somehow, a nerve has been touched…
It Is What It Is
This is just a lose-lose all around. The company has to do what it has to do, and no amount of careful wording will lessen the blow. Companies can’t stay alive if they have more staff than they need – that’s just a reality of business. And it’s a lousy reality for the newly-jobless that isn’t helped at all by corporate-speak. Maybe there would be less flak coming in if Citigroup at least expressed some kind of gratitude or regret – but would that really have made a difference? Maybe there would be fewer blogs or tales of PR about it, but the repositioning just “is what it is.”
Man, do I hate that phrase.
What do you think? Ever had to be the bearer of grim corporate news? What are your favorite corporate-speak phrases? Let us hear from you in the comments.
- Citigroup leads finance world in bullshit-generating capacity (boingboing.net)
- Citigroup Eliminates 11,000 Jobs in History’s Most Corporate-Jargony Paragraph Ever (theatlantic.com)
- Citigroup to cut more than 11,000 jobs, close some branches (stltoday.com)
- It’s OK to Talk About How Women Dress (femination.wordpress.com)