Here’s an informative post from Omnipapers, using a cooking metaphor to illustrate the finer points of crafting a solid blog post. This is a thorough overview, covering the importance of including links, readying tweetable content and more. An editor from the site asked me if I’d share this here, and since I have a solid interest in blog development and writing, I thought it might be useful. Have a look and share your thoughts in the comments.
Every blogger and content writer should think of their audience first of all. Only happy and satisfied readers whose problems you solve will come to your blog again and again, generating its traffic and turning from readers into customers step by step.
Here’s the deal:
Writing a good blog post helps you interact with your audience. So, you should know how to create and structure top-notch content and let people know about that cool info you are going to share.
Are you sure you know how to create a blog post that rocks? Now, we are going to tell you how to write a blog post in terms of cooking a rainbow cake.
Sounds weird? We are sure, writing a post is like cooking something delicious; and we’ll reveal all ingredients of a perfect blog post and a recipe of “cooking” a texty (!) blog post.
Want to know the best part?
Check it out:
And now, it’s high time to talk about the ingredients for “cooking” a blog post that converts:
A headline serves to attract readers’ attention to your post and helps them decide if they want to read it. Simple as that, isn’t it?
But did you know only 2 out of 10 people read your blog post after checking its headline? As well as appetizing toppings, your headlines should make people want to “eat” your blog post.
What is the recipe of writing an ideal headline?
- Make it useful.
- Use modifiers (for example, we used two modifiers in the headline of this blog post: “easy” and “how to”).
- Mention the idea of your post.
- Give them a sense of urgency (read Neil Patel’s Definite Guide ti Copywriting to understand when this trick works).
- Come up with your own best headline formula.
- Follow a headline format that will work for sure.
To make it easier, you are welcome to use different tools that help you come up with new ideas for good headlines. For example, try Online Headline Generator to choose one of 200 titles or use Emotional Headline Analyzer to choose a headline with the best Emotional Marketing Value.
Before writing your story itself, use the introduction with a hook. As we all know, this is the best way to make people interested in what you are going to tell them.
Plus, introduction is the second main element of a cool blog post after a headline.
Subheadings and lists
These elements help your readers scan your post visually to see if it has something interesting and useful for them.
Try to use a subheading every time you are going to tell something important.
Use lists to section a text that has many different elements: they help you organize thoughts and structure your text better.
Visual elements are very important for your blog post to have: they tell and demonstrate your readers something that is difficult to describe with words.
People love visual effects, as they do not want to spend hours on reading different texts online. So, do not be afraid and lazy to use the following elements in your posts:
Using relevant links to authoritative websites in your blog posts helps you build your online reputation. Provide readers with useful information, confirm it by linking to opinion leaders, and motivate them to add your post to bookmarks.
According to Derek Halpern, people are more likely to share your content if you give them a chance to post it in Twitter.
What can you do to make it easier for them?
Call to action
Writing a blog post is important but finishing it is equally important, too. The last piece of your texty cake should be conclusion with a call to action.
Ask your readers to comment what they think of your post, let them share your article in their social media profiles, invite them to subscribe to your newsletter, etc.
And now, when you’ve finished reading this awesome post, would you be so kind to let us know what you think of it? 😉