Could a flavor for the vintage be a win for Kodak?
Full disclosure: my first camera was a Kodak, both in film and digital. And their business allegory is one for the ages in terms of a Shakespearean rise to dominance and a spectacular fall from greatness. So it was with keen interest I noted this story at Marketplace on modern film directors wanting to shore up Kodak film for motion picture production. Similar to the way Pabst Blue Ribbon is a long-standing brand that has developed a retro-cred cachet, or the way General Motors is evolving the Cadillac brand — an iconic namesake being reworked for modern relevance — the thought is that there’s enough of a desire for “the way things used to be” to make this happen for Kodak. As one with an active creative pursuit involving photography and image-making, as well as an understanding of corporate communication and PR, I think this could happen, but only, as Marketplace notes, if investment indeed goes toward innovation, rather than propping up the status quo. Personally, I have great nostalgic fondness for brands like Kodak, and have to respect the call of talented creators like Quentin Tarantino and J.J. Abrams furthering this cause. Good on those guys, who, like me, have appreciation for the past and feel that some things are worth keeping around, especially in the name of art.