Tag Archives: communications

Corporatespeak Is Not Good Public Relations: A Revist to Best Buy

Best Buy at Forbes

A story at Forbes inspired my analysis of Best Buy from a general PR view.

I wrote this article a while back when Best Buy was at the precipice of failure (at least in a PR sense). But now their “Renew Blue” turnaround strategy looks to be gaining traction (again, at least in a PR sense). One thing is for certain: theirs will be an interesting case study.

Best Buy: A Look Back on a Christmas PR Blunder

From January 2012In PR and communications, negative news can sometimes have a positive side just by way of the delivery. And what an opportunity that can be: either to recast in a positive light, to minimize damage… or to make it worse.

We have more respect for clear, direct communication, especially when something goes wrong. Owning up, making things right, and letting people know about it is not only the right thing to do, but can also be a PR win, a point completely lost last month on Best Buy as it addressed customers about orders that they weren’t going to be getting… keep reading >>

Improve Your Writing Immediately: Synonym Finder

Synonym Finder

Fact: if you use a book so much you repair it with duct tape, it’s a winner.

There are plenty of books on improving your writing, and here’s one that works immediately. It’s more direct than a thesaurus and is instantly applicable for deepening the breadth of your vocabulary in the moment, while you are writing. Whatever word you’re thinking of using, check it out in the ol’ Synonym Finder and you’ll likely find a better one — or at least get to thinking about other possibilities.

Since we all write with our own voices, it’s sometimes helpful to have a tool at the ready to infuse some color when called for, especially in moments of creative befuddlement. I borrowed this copy from my father before leaving for college, and reference it to this day. It’s definitely gotten use, hence the duct tape keeping the cover attached to the spine.

What do you think? Ever use a Synonym Finder? What else do you turn to for writing tools or inspiration? Let us hear from you in the comments.

Is There Really No Such Thing As Bad Press?

You know the saying, “there’s no such thing as bad press?” Only to a certain extent do I believe this. The phrase would be more accurate if tempered with two qualifiers:

Potentially, eventually.

Lady Gaga, Oscar Wilde

Lady Gaga, Oscar Wilde.
Both adept at capturing press attention.

This is because in the event of bad press, it can be manageable to varying degrees – but it always takes deliberate, meaningful effort, and it definitely takes time.

I absolutely don’t believe, “hey, there’s no such thing as bad press, so let’s just go for it all…” is wise PR strategy, unless the goal is simple notoriety along the lines of Paris Hilton or Lady Gaga. In these cases, I’m reminded of what could be the inspiration for this concept: Oscar Wilde’s quote, “There is only one thing in the world that is worse than being talked about, and that is not being talked about.”

The problem with the idea of no bad press is that with today’s A.D.D. news cycle and the everlasting searchability of the Internet, missteps can take an extraordinary effort to overcome, although it can be done. National Strategies Public Relations CEO Jennifer Vickery sums up the concept: “While there is such a thing as bad press, the main take away should be that good press can come out of it, provided the situation is handled properly.”

Proper handling would mean execution with transparency, honesty and consistency over an interval long enough to shift focus to the present and future more so than the past. In this way, and if done right, bad press can become a real opportunity and cataylst, not just in terms of spin, but also toward doing the right thing.

What do you think? Is there truly no such thing as bad press? What are some examples of bad press being handled properly? Let us hear from you in the comments.