Tag Archives: Culture jamming

Adrian Peterson Orange Peanut Awesomeness

I love it when real life and entertainment collide for humorous effect, and social media is especially great for that.

My favorite example of this lately is Minnesota Viking Adrian Peterson’s now-famous post-game confession of his passion for orange peanuts.

This comes courtesy of Bad Lip Reading. If you haven’t seen their full set of YouTube videos, your life is not as rich as it could be.

Culture Jamming? Orange Peanut!

The best part of this is when Peterson was presented with a real-life orange peanut at an autograph session. And he was a great sport about it. Look at that smile.

Adrian Peterson Orange Peanut

Image via tchrox

Importantly, as USA Today notes, “The craftsmanship on the peanut is spot-on.” Excellent.

What do you think? What’s your favorite example of real/online/entertainment world convergence? Have you ever participated in culture jamming? Let us hear from you in the comments.

Tide Turns Tide with PR

Tide Turns Tables with PRI love it when fiction and real life intersect in clever, funny, or serendipitous ways. I especially like seeing that happen to the mutual benefit of everyone involved – including the public at large – in terms of culture jamming.

That’s what happened this week with Tide and The Onion. The publication ran a faux story on a product that doesn’t necessarily translate perfectly to social media releasing a “cool new viral video.” About… detergent? You get the joke.

Tide Turns Tables on The Onion

It just so happens that the actual company noticed this post and, in what must have been a Herculean effort of corporate teamwork, crafted a brilliant, self-aware response. And they even publicized it via a promoted tweet. Here’s the video and The Onion’s response.

[tweet https://twitter.com/Kyle_Ryan/status/208968635358777345]

I hope other corporations can enjoy and learn from this as an example of PR done right. Keep the funny videos coming, Tide.

What do you think? Was this the right move on Tide’s part? Have you heard of the story elsewhere, or does publicity like this actually amount to anything? Let us hear from you in the comments!

P.S. I really love embedding tweets. That’s awesome, Twitter.