Tag Archives: Delta Air Lines

Happy Birthday! On One Year of Blogging

This week marks one full year of blogging here at the rsmithing.com. In some ways, it certainly feels like a year. In another ways, I can’t believe it’s been a year already.

Distressed Happy Birthday Cupcake

Original by Keristars, via Flickr. Edited in Pixlr.

First of all, THANK YOU for reading this and thank you even more if you’ve ever commented on a post. I sincerely appreciate your feedback and the fact that you find my ramblings interesting enough to keep on reading.

I started this blog for my own personal enjoyment, education, expression, and curiosity. It’s been a rewarding journey that’s greatly boosted my knowledge of social media in general, and has been a satisfying creative outlet I look forward to growing every single week.

One of the most fun things about this is interacting with some of the folks mentioned in my posts, like Neil Strauss, Delta Airlines, and for-real professional writers such as those featured in Esquire and The Atlantic.

I’ve been contacted to help promote one of my favorite bands, and interviewed some of my favorite artists. I’ve also discovered a plethora of resources on how to get the most out of blogging, and made many meaningful connections with like-minded individuals along the way. It’s all definitely been very fulfilling.

So here’s to the future, and again thank you.

What do you think? How long have you been blogging? What have you learned in the past year, either from blogging or otherwise? Let us hear from you in the comments.

Virgin America Gets PR Right

Click for full-size

Unauthorized Bedtime Nonsense – Click for full size at Pinterest

Safety can be fun, even for big businesses like airlines.

I’ve written in the past about how refreshing it is to see a big company get public relations and customer communications right. In that case it was  Delta Airlines endorsing their mile runner superfans. I’m pleased to report another discovery of a similar company offering up some positivity and humor with their own messaging: Virgin America.

During a recent #PinChat on Twitter, the featured guest was Jill Okawa Fletcher, Virgin America’s Director of Social Media. Ms. Fletcher was sharing insights about Virgin’s use of Pinterest and I immediately referred her to my pin of Virgin Atlantic’s wacky insert card campaign (at right). We then had the following exchange:

[tweet https://twitter.com/JillOinSF/status/223221792725151744 align=’center’]

And Ms. Fletcher then referred me to Virgin America’s easygoing in-flight safety video:

 

Corporate Wackiness Can be Entertaining

As you may know, I’m a big geeky fan of this type of thing, and true to its brand spirit, Virgin makes the most of an opportunity here with its captive audience. Yes, safety is important, but that doesn’t mean we can’t have a little fun with it.

Coincidentally, back to Delta…. I first noticed this in Delta’s in-flight safety video, where an attendant’s shiny tooth actually goes “ding!” after demonstrating proper use of a seat as a floatation device. That’s so funny to me just because it’s very subtle and wacky in an otherwise fairly standard video. I’m such a fan that once on a Delta flight, I was ready with my phone to get a picture of the exact moment… voila:

Delta Airlines Safety Video - Ding!

My favorite part of Delta’s in-flight safety video. The guy’s smile literally sparkles. And makes a “ding” sound. Brilliant.

What do you think? Can you name any examples of companies having fun with their otherwise serious messaging? Does this influence your perception of the company or a brand? Let us hear from you in the comments!