If you’re into Instagram or are curious about alternatives, see this guest post I wrote for Inkifi, a print maker of Instagram images. I cover five decent alternatives in detail (for bonus points, add me as rsmithing if you’re already on ‘em: 1,2,3,4,5). And please take a moment to comment at the Inkifi post if you can — thanks!
Does a corporate apology for marketing really mean anything?
There’s been a lot of apologizing going on lately. The most recent example I’ve noticed is JC Penny, doing a whopping 180-degree about-face on the actions of their former CEO Ron Johnson, having to do with their new approach to marketing (no sales, just fair prices). That CEO’s former company? Apple.
Apple also did an apology for its Maps product a while back. This would have been unthinkable with Steve Jobs at the helm, but those days are over. For what it’s worth, I’ve used Apple maps in NYC, Los Angeles, and many U.S. cities in between without fail. But I can’t remember the last time I purchased anything from a JC Penny. And it’s one of the anchor stores at the local mall.
The Verdict? Yawn.
My thinking on apologies from large companies is, “ho-hum.” My heart goes out to the PR teams and corporate communicators who are charged with carrying these out, but I’m far more interested in hearing what’s going to be done about the situation, and getting on with that. At least in the case of Makers’s Mark, it resulted in something (though I still wonder if this was a stunt). Sure, it’s nice to hear an apology, and in these days of greater corporate accessibility via social media, it isn’t altogether inappropriate. But I think what really matters is getting back to business.
What do you think? Do the actions of JC Penny or Apple or any company’s apology for their missteps get your attention? Are there any examples of this being extremely effective? Let us hear from you in the comments.
- JC Penny’s Collapse (seanmalstrom.wordpress.com)
- “Ron Johnson Didn’t Understand Apple” (tightwind.net)
- Ship Your Pants (maeganmarshall.wordpress.com)
- And the tragedy continues.. (valueacceleration.wordpress.com)
- JC Penny Uses Social Media to Fix Image. “We Are Listening” (onlinesocialmedianews.wordpress.com)
What an honor! The good folks at iPhoneArt.com feature me on the home page today:
By the nature of the site’s name, you can probably guess what the site is about, and this is the second time I’ve been featured there, the first being in early 2012. My style has evolved greatly since then, becoming more refined in photomontage, and it’s wonderful to be noticed, especially among the ranks of so many other talented artists. This really makes my day.
I’ve written about iPhoneArt.com before as an alternative to Instagram, and the site continuously impresses me with all the compelling creative work shown there. And I’m not just saying that because they featured me, either. Definitely check it out and be amazed by what can be created with just a phone, some apps and creativity.
Big thanks to iPhoneArt.com for the feature!
What do you think? Have you been featured at a website before? Are you into Instagram or mobile photography? Let us hear from you in the comments.
- Learning From The Masters (rsmithing.com)
- Instagram (trevscompart.wordpress.com)
- iPhoneography and Instagram (fashionwonders22.wordpress.com)
- 3 Instagram Alternatives: Beyond Facebook’s Instabillion Buy (rsmithing.com)
- InstaStock wants to turn your selfies into a business model (digitaltrends.com)
- iPhoneArt.com – the Next Level of Mobile Photo Sharing (rsmithing.com)
- The changing face of mobile photography (reviews.cnet.com)
Writing a blog post shouldn’t be a big deal, especially if you’re serious about blogging. That said, there are going to be days when you just don’t feel like it.
Having done this for over a year now, a couple times per week steadily, I can fully attest to the occasional lack of motivation – but I always fight through and deliver the goods. Along the way, I’ve picked up these tips for those dark moments when you might not feel like keeping up with your own blog.
1. Have some posts in the bank
In those spells when you feel like writing, or when an idea hits, try to go with it. Take two minutes to get your thoughts into a few sentences or headings you can easily expand upon later. I’ve found the best tool for doing this is dictation software, or at the very least, the drafts feature in WordPress. I’ll even email some ideas to myself as a way of quickly capturing a subject or notion I know can be expanded upon down the road. That way, when the time is right, the content is ready to go.
2. Know your inspiration
Have some role models or examples of sites you enjoy on hand to get you thinking about material for your own blog. Or, as Janet Aronica aptly states over at Shareaholic (among the many other excellent tips there):
“Consume the content you want to create.”
By being able to easily refer to your sources of inspiration, you’ll be more likely to generate your own material with your unique perspective – which is the very best part of having your own blog. Set up some bookmarks, feeds, subscriptions, or whatever aggregation method works best for you so you can get inspired and have your own creative juices flowing.
3. Keep it simple, genius
A blog post does not have to be 10,000 words, nor should it be. In fact, brief is often better. I’ve found some of my most popular posts are sometimes the ones with just a compelling image and only a few sentences. Being handy with the phone cam and always on the lookout for quality visuals to share is something I enjoy, and also something I recommend for having interesting blog fodder at the ready.
What do you think? Are these suggestions useful? What tips would you suggest for drumming up motivation or inspiration in blogging? Let us hear from you in the comments.
- Ask an Expert: Does the Length of Your Blog Post Really Matter? (blogs.constantcontact.com)
- Don’t Go Slick (stirrup-queens.com)
- So you want to start a blog… (lipglossismylife.com)
- How To Blog Successfully About Anything (seomoz.org)
- I love blogging but can’t find the time (awesomeelo.wordpress.com)
- An Amateur Blogger’s Tips For Creating A Better-Than-Amateur Blog (sitdownatatypewriterandbleed.wordpress.com)