Tag Archives: Facebook

If Facebook Can Experiment, So Can You

Change up your own social algorithm and see what happens.

The Many Faces of FacebookThe world has been aghast lately at the revelation of Facebook’s creepy social experiment. Sure, it’s weird at best and borderline unethical, but it got me thinking: what if we took a cue here and did some experimenting of our own? Can something good come of this?

Smile More

In the past few months I’ve been making the conscious effort to smile more at others. I travel on business regularly, so I’m constantly in front of zillions of service or travel industry workers, whom I’ve been smiling at more so lately just to see what happens: simple grins and a little eye contact for everyone — not weird, extended fake smiles — just friendly, quick expressions at a drive-thru, coffee counter or lunch table.

And you know what? I’ve seen more smiles as a result. So what if it’s a conscious effort on my part? It’s simple enough and is a basically effortless way to give & receive some positivity.

There’s nothing groundbreaking about my informal experiment, but it’s interesting to me that I’ve been doing some content altering of my own here lately and have gotten some useful qualitative feedback, especially in light of the latest Facebook debacle. Here are some more non-scientific but interesting examples:

Making people smile on the London underground

High Fiving Strangers

What about you? Ever changed up your routine or made a conscious effort to see how a certain behavior makes an impression on others? Let us hear from you in the comments.

Instagram Alternatives: A Guest Post by Me

If you’re into Instagram or are curious about alternatives, see this guest post I wrote for Inkifi, a print maker of Instagram images. I cover five decent alternatives in detail (for bonus points, add me as rsmithing if you’re already on ‘em: 1,2,3,4,5). And please take a moment to comment at the Inkifi post if you can — thanks!

Instagram Alternatives

Social Media, All These Years In

Made via iPhone with Decim8The way I’ve come to use social media lately is for curation, news and making new connections. Whereas a few years ago it was more about keeping in touch with friends and entertainers, these days, it’s as much a means of collecting and discovery, particularly now that I’m active in visual art more so now than back then. I remember doing my first MySpace page about 10 years ago now, and putting customized CSS in the “about me” section to alter the design. Ah, memories.

I wonder if in the decades to come, the term will seem outdated, as online connections simply become, “media.”

Have you found the way you participate in, or use social media has evolved over the past, say, five years? Has it become more integrated into your routine or other activities? Let us hear from you in the comments.

Finally, I’m Understanding Tumblr

For the longest time, I’d been baffled by Tumblr. I didn’t understand how it worked, or its popularity. Now, I’m getting it.

tumblr-logoWhat’s in your Tumblr? And what is that, anyway? Obviously we get blogging and social media, but Tumblr — while interesting — has never held my interest for very long until lately. I only started posting to the site when I started using Instagram because it’s easy to post to Tumblr while uploading to Instagram — basically, checking a box. I reasoned having something at Tumblr just in case I wanted to pursue it one day made sense.

Behold, my awesome Tumblr site over at http://rsmithing.tumblr.com

Behold, my awesome Tumblr site over at http://rsmithing.tumblr.com

Then, I discovered Pinterest, and have come to love that site for all the art I discover there, much like Flickr, 500px, iPhoneArt.com and several others. I kept on noticing a ton of images there via Tumblr, so that piqued my interest even further. And now I’m using Tumblr as a collect-all for my activity on these and other sites. The best part is, it happens with no extra effort on my part.

I’m using these automated actions through If this Then That (more on this later) to add content to my Tumblr whenever I like a photo on Instagram, Flickr, 500px, or create one myself, as well as other things like Pandora, Last.fm or Pinterest activity — stuff I’m already doing anyway for my own entertainment.

It’s nice to see all these things I like and ponder them in a different context in one place — where I’ve even customized my experience by modifying the html of a stock theme, and building in commenting functionality via Disqus. I’m also checking out who likes what I post, exploring to find content there that can re-blog right on my own Tumblr site. And so the cycle continues.

For me, Tumblr is another flavor of art discovery and expression through curation, which is what I enjoy so much about the aforementioned sites. I don’t think I can have too much of that in my life, and Tumblr makes a nice addition.

SNL’s “Drunk Uncle” on Tumblr, via special guest, Peter Drunklage (at about :45)

What do you think? Are you on Tumblr? How do you use the site? How did you to figure it out? Let us hear from you in the comments.

Christie’s CEO Justifies Social Media in 5 Seconds

In an interview with Marketplace, The CEO of auction house, Christie’s, Steven Murphy, put forth one of the best justifications for businesses getting on social media there is. It stood out to me for its utter salience and logic. Here is the exchange:

Marketplace: Christie’s on Twitter? I think the world just exploded.

Murphy: Yes. Well, why not? Our customers are on Twitter. We should be too. Our clients are spending 60 percent of each day online with some screen, so we need to be there too.

Jerry Uelsmann, Untitled, 1969

Who says montages aeren’t profitable? Here’s one offered by Christie’s from my all-time favorite artist, Jerry Uelsmann

Simple as that.

On the surface, a company founded in 1766 wouldn’t seem to be the case study for social media, but if that’s where your customers are — well, that’s a pretty good justification.

Christie’s is also on Pinterest, Tumblr, Instagram and Facebook, among others. I think these highly visual networks are the perfect showcase for the treasures coming through Christie’s that much of the public may never have the chance to lay eyes upon. Check out their profiles for a look at some highly compelling art.

Going once, going twice….

What do you think? Do you know of other companies making strong use of social that might not “fit the mold” on the surface? Ever purchased anything at auction (besides eBay)? Let us hear from you in the comments.

Sorry! We Want Your Business!

Artist: Banksy. Photo by Duncan Hull via Flickr. Used with permission.

Artist: Banksy. Photo by Duncan Hull via Flickr.
Used with permission.

Does a corporate apology for marketing really mean anything?

There’s been a lot of apologizing going on lately. The most recent example I’ve noticed is JC Penny, doing a whopping 180-degree about-face on the actions of their former CEO Ron Johnson, having to do with their new approach to marketing (no sales, just fair prices). That CEO’s former company? Apple.

Apple also did an apology for its Maps product a while back. This would have been unthinkable with Steve Jobs at the helm, but those days are over. For what it’s worth, I’ve used Apple maps in NYC, Los Angeles, and many U.S. cities in between without fail. But I can’t remember the last time I purchased anything from a JC Penny. And it’s one of the anchor stores at the local mall.

The Verdict? Yawn.

My thinking on apologies from large companies is, “ho-hum.” My heart goes out to the PR teams and corporate communicators who are charged with carrying these out, but I’m far more interested in hearing what’s going to be done about the situation, and getting on with that. At least in the case of Makers’s Mark, it resulted in something (though I still wonder if this was a stunt). Sure, it’s nice to hear an apology, and in these days of greater corporate accessibility via social media, it isn’t altogether inappropriate. But I think what really matters is getting back to business.

What do you think? Do the actions of JC Penny or Apple or any company’s apology for their missteps get your attention? Are there any examples of this being extremely effective? Let us hear from you in the comments.

 

I’m Artist of the Day at iPhoneArt.com!

What an honor! The good folks at iPhoneArt.com feature me on the home page today:

iPhoneArt.com rsmithing

My art over at iPhoneArt.com

By the nature of the site’s name, you can probably guess what the site is about, and this is the second time I’ve been featured there, the first being in early 2012. My style has evolved greatly since then, becoming more refined in photomontage, and it’s wonderful to be noticed, especially among the ranks of so many other talented artists. This really makes my day.

I’ve written about iPhoneArt.com before as an alternative to Instagram, and the site continuously impresses me with all the compelling creative work shown there. And I’m not just saying that because they featured me, either. Definitely check it out and be amazed by what can be created with just a phone, some apps and creativity.

Big thanks to iPhoneArt.com for the feature!

What do you think? Have you been featured at a website before? Are you into Instagram or mobile photography? Let us hear from you in the comments.