Could a flavor for the vintage be a win for Kodak?
Full disclosure: my first camera was a Kodak, both in film and digital. And their business allegory is one for the ages in terms of a Shakespearean rise to dominance and a spectacular fall from greatness. So it was with keen interest I noted this story at Marketplace on modern film directors wanting to shore up Kodak film for motion picture production. Similar to the way Pabst Blue Ribbon is a long-standing brand that has developed a retro-cred cachet, or the way General Motors is evolving the Cadillac brand — an iconic namesake being reworked for modern relevance — the thought is that there’s enough of a desire for “the way things used to be” to make this happen for Kodak. As one with an active creative pursuit involving photography and image-making, as well as an understanding of corporate communication and PR, I think this could happen, but only, as Marketplace notes, if investment indeed goes toward innovation, rather than propping up the status quo: Personally, I have great nostalgic fondness for brands like Kodak, and have to respect the call of talented creators like Quentin Tarantino and J.J. Abrams furthering this cause. Good on those guys, who, like me, have appreciation for the past and feel that some things are worth keeping around, especially in the name of art.
What do you think? Do you have a preference for anything being done “the old-fashioned way?” Are there any brands you immediately think of as nostalgic yet still with us? Let us hear from you in the comments.
I dig the convergence of technology and time here in one brief second, now extended to the world and infinity. Here’s a snapshot of one of our modern photographic ancestors I modified with the amazing ToonPaint iPhone app, after shooting with Hipstamtic (a modern-retro simulator, no less). I found the camera at a sweet vintage shop called “Ideas” on Burke Street, Winston-Salem, NC. Original here.
What do you think? Do you see a connection between analog cameras and today’s mobile photography? What apps or camera discoveries have you made lately? Let us hear from you in the comments.
A while back at a thrift shop I came across this beast of some old technology. I remember in grade school there being several cubbies with these things in them that played cassette tapes while advancing a reel of slide film that was projected on this giant screen. It seemed appropriate to me to capture it using my iPhone with an app that mimics “vintage” photos, Hipstamatic.
I remember sitting in front of these things, having set up a reel of film and listening for the cue on the tape to advance to the next one. I think I even wore headphones. For a young school kid, this was a fairly entertaining, interactive educational experience. And there was a real production value to these – carefully crafted photography and studio-recorded voiceovers.
Can you think of a similarly interactive audio-visual device with a large screen that could be used for education? Seems everywhere I look there’s a new reminder of how today’s tech was preceded by something else. It makes me wonder what we’ll have decades from now that make our iDevices look primitive.
Have you ever seen one of these things or do you remember something similar from your younger days? Or are these still in use? What do you think will surpass today’s tech along these lines? Let us hear from you in the comments!