Tag Archives: linkedin

In The News? LinkedIn Knows!

Perhaps you have a role as a spokesperson for your business or your public relations clients that sees your name, or their names in print, broadcast or on the web. If this is the case, then you’ll want to be paying attention to LinkedIn more closely.

LinkedIn is rolling out a new feature where you or your contacts are mentioned in your email if they (or you) are “in the news.”

LinkedIn Mentioned In The News

I reached out to LinkedIn for details on this, including how to disallow it, should a site member wish to be excluded from the program. I also asked how they differentiate between users with similar names (how do they know to highlight the right Richard Smith, for example?) Here is their response:

We do have back end algorithms that differentiate members with similar names. We also offer functionality to disable this from your settings. You can turn your activity broadcasts on or off and select who can see your activity on their homepage from the Privacy & Settings page.

-Ciara
LinkedIn Trust & Safety

So if you’re already famous, get ready for more exposure. And if you aren’t famous already, LinkedIn can now help you get there – unless you’d rather it not, in which case you might want to review your settings.

What do you think? Are you active on LinkedIn? What are your observations of the site? Do you find this new feature beneficial or intrusive? Let us hear from you in the comments.

PR and Social Media News: Ragan and PR Daily

PR DailyA couple of my favorite sources for news and happenings in both public relations and social media are PR Daily, and Ragan Communications (PR Daily is part of Ragan). I’ve been following both sites for years, have attended a couple of Ragan events, and have even been quoted as a source in their reporting. I’ve found their coverage of the news cycle from a PR perspective to be consistently informative and entertaining. Ragan’s daily headlines is one of the few email newsletters I read daily, and in itself, it’s a study in crafting winning headlines with engaging graphics that make readers want to click through to your content.

Stories I’ve enjoyed there recently:

If you’re into PR, social media, – or grammar, online trends, and any of the communication-related other areas they cover – definitely give these sites a visit and consider signing up for the newsletters.

What do you think? Are you a Ragan.com or PR Daily consumer already? Or have you never heard of these sites? Do you have a personal or business interest in PR or social media? Let us hear from you in the comments.

What Smartphone Apps Have Changed Your Life?

Has the way you live evovled by way of a smartphone app? What’s a non-standard add-on (besides maps, texting, etc.) that’s changed – hopefully for the better – the way you conduct daily life? Not necessarily saying they’re the very best, here are my immediate top three:

Instagram App1. Instagram

This app has literally changed the way I see the world and connected me with people from all over the globe through a very user-friendly interface, turning ordinary snapshots into art with the barest minimum of effort. I now see the world through “Instagram Eyes” and have gotten so much from what it offers Although the recent spam influx and terms of service update now have me exploring elsewhere, there’s no denying Instagram’s impact.

Dragon Dictation2. Dragon Dictation

This app listens to what you say and turns it into text. It’s like magic. It’s fast, intuitive, and lets you easily email, MMS, or copy and paste what you say. I’ve used it for years to handle texting and  composing blog posts, and it accurately gets the job done every single time. It’s been life-changing by by bringing my phone new functionality with incredible convenience and capability. Now that speech-to-text is built into the iPhone, I’ve been using Dragon less, but they were the ones to get it right first.

Pandora3. Pandora

This is the mobile version of the already robust website, but I mention it here because of how it’s impacted my enjoyment of music. Pandora is streaming radio where you create stations based on artists, songs or themes. It serves up related music, and gets better over time as you thumbs-up or thumbs-down what plays. I couldn’t begin tell you how much great music I’ve discovered this way. It’s a simple premise: “if you like this, then you might also like this” — and Pandora’s highly personalized  approach wins the day for me, even though I also enjoy similar services like 8Tracks. Even TheStreet.com says Pandora has “rendered terrestrial radio, on a grand scale, obsolete.” Consider how long radio has been in our lives as you consider that statement.

What do you think? What apps have made a difference in the way you do things? Let us hear from you in the comments.

Foursquare: Do or Die Time?

Here’s something interesting: I often look to the media for blog post ideas, but this time it seems to have happened in reverse. Case in point: a few weeks back I heard a broadcast from Marketplace Radio speaking to Foursquare’s CEO. Amazingly, just a few weeks prior I asked this very question on LinkedIn: “Has Foursquare’s time passed?” There were several good answers and a general consensus that it’s too early to tell.

Not long after I posted my question, Foursquare released a major update to its mobile app and got its PR machine cranking. What’s interesting here is that both Marketplace and I shared the same thought: Foursquare was introduced in 2009, gained massive popularity, and has been gradually cooling off ever since. Is that a sign of its having peaked already or just the fleeting attention span of the digerati?

Life After Death of the Check-In

“Life After Death of the Check In” -Jon Mitchell via ReadWriteWeb

Earlier this year, months before any of this, Jon Mitchell of ReadWriteWeb did this excellent and provocative article on the death of the check in. He rightly notes that it can be overkill:

…it’s a mundane performance of “I’m at the grocery store!” which is annoying noise to one’s friends and followers.

I started using it in early 2011, out of curiosity and to have something to do – like taking photos – while waiting in line at places or making art out of routine trips to places like, well… the grocery store. Hey, at least I try to make my activity interesting – but I sure as heck do NOT post every single update to Twitter, Facebook, etc.

Businesses Could be Using Foursquare Better

Here’s the secret ingredient: Photos. Include fun photos of your storefront, employees (smiling, preferably), specials, or a behind-the-scenes view of what’s going on. These kind of unique details draw people in, and it can certainly be endearing to customers. I’d love to see an “ask us about this photo” post at some place I check in, then feel like an insider when I take them up on the offer. I’d be getting to know the business better, and maybe even getting a special deal.

I’m glad to see Foursquare innovating and I look forward to what’s next. The real test will be adoption. It won’t be genuinely interesting  until more businesses and users get in on it and get creative. I just hope the next major developments don’t take as long – and with any luck they won’t. I’m sure Foursquare itself has also surely noticed its buzz decline, like Marketplace and your humble author.

What do you think? Are you on Foursquare? Have you been on it and lost interest? Have you ever gotten a deal somewhere because through the app? Let us hear from you in the comments!

Looking for a Job in PR? Know Your Social Media.

You gotta’ walk the walk, not just talk the talk.

Click to view video

In this video, Mark Ragan talks with Weber Shandwick VP of Digital Communications, Jason Wellcome, about how social media is playing an important role in the hunt for Public Relations talent.

Social media is changing how résumés are viewed in the PR industry

Wellcome says, “this whole transition to social media and the earned side of the pie has bode well for communications and PR, but there’s still a lot PR folks have to consider in their businesses to optimize that change.” I’d say that applies doubly if not more so for job seekers — and not just in PR, but across industries.

As LinkedIn has all but made it their goal to be nothing less than a deathblow to the paper résumé, our digital selves become ever more relevant. As far as going totally paperless, I don’t think we’re there yet (and the Wall Street Journal agrees) but having your digital act together is mandatory. Even if you aren’t in the PR industry, you’re definitely in it for yourself if you’re looking to get hired — so be your own best representative.

As Wellcome says, “Everyone’s media now.” And if you claim to know more about “the space” than what your activity actually shows… you ain’t getting the job. Best part of what he says about PR candidates here:

Three things that make PR candidates stand out:

  • Passion
  • Curiosity
  • Not fearing the trial & error of finding out what works.

I say these are great qualities to have not just for PR, but in any industry.

What do you think? Do these apply to your field? Have you recently been on the job hunt, and did social media play a role ? Have you ever screened candidates’ social media presences when hiring, or been screened yourself (that you know of)? Let us hear from you in the comments.