I recently had the pleasure of spending a few hours at The J. Paul Getty Museum in Los Angeles. The only thing wrong with my visit was that it wasn’t long enough. Besides the many great works of art there, The Getty’s architecture and the grounds are a thing to behold. Here are some shots I snapped via Hipstamatic, and a bonus panorama shot.
A typewriter, a cardboard sign, some note paper, a skateboard to sit on — and you’re in business. Met this fellow at Venice Beach offering on-the-spot poetry. He asked for a topic and about a minute later produced a poem. Definitely worth two dollars. I snapped the top photo with Hipstamatic and added solarization via Dynamic Light, combining results in Photoforge2. Also met a photographer for a another blog there that day as well. Creativity and art abound = cool stuff.
What do you think? Could you see yourself conducting such an enterprise? Would you support someone doing this? Ever seen this elsewhere? Let us hear from you in the comments.
Does a corporate apology for marketing really mean anything?
There’s been a lot of apologizing going on lately. The most recent example I’ve noticed is JC Penny, doing a whopping 180-degree about-face on the actions of their former CEO Ron Johnson, having to do with their new approach to marketing (no sales, just fair prices). That CEO’s former company? Apple.
Apple also did an apology for its Maps product a while back. This would have been unthinkable with Steve Jobs at the helm, but those days are over. For what it’s worth, I’ve used Apple maps in NYC, Los Angeles, and many U.S. cities in between without fail. But I can’t remember the last time I purchased anything from a JC Penny. And it’s one of the anchor stores at the local mall.
The Verdict? Yawn.
My thinking on apologies from large companies is, “ho-hum.” My heart goes out to the PR teams and corporate communicators who are charged with carrying these out, but I’m far more interested in hearing what’s going to be done about the situation, and getting on with that. At least in the case of Makers’s Mark, it resulted in something (though I still wonder if this was a stunt). Sure, it’s nice to hear an apology, and in these days of greater corporate accessibility via social media, it isn’t altogether inappropriate. But I think what really matters is getting back to business.
What do you think? Do the actions of JC Penny or Apple or any company’s apology for their missteps get your attention? Are there any examples of this being extremely effective? Let us hear from you in the comments.