In an interview with Marketplace, The CEO of auction house, Christie’s, Steven Murphy, put forth one of the best justifications for businesses getting on social media there is. It stood out to me for its utter salience and logic. Here is the exchange:
Marketplace: Christie’s on Twitter? I think the world just exploded.
Murphy: Yes. Well, why not? Our customers are on Twitter. We should be too. Our clients are spending 60 percent of each day online with some screen, so we need to be there too.
Simple as that.
On the surface, a company founded in 1766 wouldn’t seem to be the case study for social media, but if that’s where your customers are — well, that’s a pretty good justification.
Christie’s is also on Pinterest, Tumblr, Instagram and Facebook, among others. I think these highly visual networks are the perfect showcase for the treasures coming through Christie’s that much of the public may never have the chance to lay eyes upon. Check out their profiles for a look at some highly compelling art.
Going once, going twice….
— Christie's (@ChristiesInc) July 16, 2013
What do you think? Do you know of other companies making strong use of social that might not “fit the mold” on the surface? Ever purchased anything at auction (besides eBay)? Let us hear from you in the comments.
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- Christie’s Sales Rise 9%, Boosted by Record Auction (bloomberg.com)
- Keep Your Divorce Off Facebook and Other Social Media (judithconte.wordpress.com)
- Lessons From Fast-Growth Company CEOs Go Beyond Social Media (domo.com)
- You Can Participate Today In Christie’s First Online-Only Jewelry Auction (donnellyunh.wordpress.com)
- Record art prices fuel Christie’s sales boom (independent.co.uk)