Tag Archives: mass media

Russell Brand On MSNBC: Unintentional PR Victor

Russell Brand Messiah Complex World Tour 2013My favorite public relations episode of the past few weeks is the awkwardly hilarious yet unexpectedly salient interview with Russell Brand on MSNBC’s “Morning Joe” program. It’s resulted in some choice PR for Brand, probably wholly unintentionally. One of the hosts, Mika Brzezinski, even apologized later for the lack of professionalism that day — fully admitting not knowing whom she was interviewing.

I realize “Morning Joe” is not known for trenchant journalism, but I believe Brand was justified in calling these folks out in return for their snarkiness (among other derisive behavior). My favorite description of the whole affair is from Alexandra Petri at The Washington Post who sums it up nicely:

russell brand takedown

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I would liken the hosts to a kitten pouncing on what it assumes is a dazed snake and discovering it has latched onto the tail end of a dragon. It’s cringe-inducing. ‘You’re talking about me as if I’m not here and as if I’m an extraterrestrial,’ he observes. Never mock someone with a British accent.

Although there are some dissenting opinions, the reaction I’ve seen since has overwhelmingly sided with Brand, giving some unforseen PR juice to his Messiah Complex tour — and making for some pretty entertaining television.

Update: Read about the encounter from Brand, himself, in this article he wrote for The GuardianRussell Brand: what I made of Morning Joe and Question Time

What do you think? Was Brand out of line, or does that even matter? What would you have done in his shoes, or in those of the hosts? Let us hear from you in the comments.

Is There Really No Such Thing As Bad Press?

You know the saying, “there’s no such thing as bad press?” Only to a certain extent do I believe this. The phrase would be more accurate if tempered with two qualifiers:

Potentially, eventually.

Lady Gaga, Oscar Wilde

Lady Gaga, Oscar Wilde.
Both adept at capturing press attention.

This is because in the event of bad press, it can be manageable to varying degrees – but it always takes deliberate, meaningful effort, and it definitely takes time.

I absolutely don’t believe, “hey, there’s no such thing as bad press, so let’s just go for it all…” is wise PR strategy, unless the goal is simple notoriety along the lines of Paris Hilton or Lady Gaga. In these cases, I’m reminded of what could be the inspiration for this concept: Oscar Wilde’s quote, “There is only one thing in the world that is worse than being talked about, and that is not being talked about.”

The problem with the idea of no bad press is that with today’s A.D.D. news cycle and the everlasting searchability of the Internet, missteps can take an extraordinary effort to overcome, although it can be done. National Strategies Public Relations CEO Jennifer Vickery sums up the concept: “While there is such a thing as bad press, the main take away should be that good press can come out of it, provided the situation is handled properly.”

Proper handling would mean execution with transparency, honesty and consistency over an interval long enough to shift focus to the present and future more so than the past. In this way, and if done right, bad press can become a real opportunity and cataylst, not just in terms of spin, but also toward doing the right thing.

What do you think? Is there truly no such thing as bad press? What are some examples of bad press being handled properly? Let us hear from you in the comments.