Another approach could have been to state, “Sorry, but I’m not going to offer you any insight there…” then steer the discussion back to his message: “what I can tell you is…” and then: key talking points.
Other phrases useful in this situation:
“I’m not going to speak to that, but…”
“I understand your question, but we’re here today to talk about…”
“This has been addressed elsewhere (only if so), but right now…”
The lesson here is to acknowledge the inquiry directly and politely, but not offer any additional information — then promptly get the conversation back on message. It can be tricky in the heat of the moment, especially on a controversial issue, but this can also be a more honest approach in the direction of getting PR right. It’s more likely to help ensure an interviewee’s points are heard, and is far friendlier than a blunt “no comment.”
Change up your own social algorithm and see what happens.
The world has been aghast lately at the revelation of Facebook’s creepy social experiment. Sure, it’s weird at best and borderline unethical, but it got me thinking: what if we took a cue here and did some experimenting of our own? Can something good come of this?
In the past few months I’ve been making the conscious effort to smile more at others. I travel on business regularly, so I’m constantly in front of zillions of service or travel industry workers, whom I’ve been smiling at more so lately just to see what happens: simple grins and a little eye contact for everyone — not weird, extended fake smiles — just friendly, quick expressions at a drive-thru, coffee counter or lunch table.
And you know what? I’ve seen more smiles as a result. So what if it’s a conscious effort on my part? It’s simple enough and is a basically effortless way to give & receive some positivity.
There’s nothing groundbreaking about my informal experiment, but it’s interesting to me that I’ve been doing some content altering of my own here lately and have gotten some useful qualitative feedback, especially in light of the latest Facebook debacle. Here are some more non-scientific but interesting examples:
Making people smile on the London underground
What about you? Ever changed up your routine or made a conscious effort to see how a certain behavior makes an impression on others? Let us hear from you in the comments.
Perhaps you have a role as a spokesperson for your business or your public relations clients that sees your name, or their names in print, broadcast or on the web. If this is the case, then you’ll want to be paying attention to LinkedIn more closely.
LinkedIn is rolling out a new feature where you or your contacts are mentioned in your email if they (or you) are “in the news.”
I reached out to LinkedIn for details on this, including how to disallow it, should a site member wish to be excluded from the program. I also asked how they differentiate between users with similar names (how do they know to highlight the right Richard Smith, for example?) Here is their response:
So if you’re already famous, get ready for more exposure. And if you aren’t famous already, LinkedIn can now help you get there – unless you’d rather it not, in which case you might want to review your settings.
What do you think? Are you active on LinkedIn? What are your observations of the site? Do you find this new feature beneficial or intrusive?Let us hear from you in the comments.