Tag Archives: nostalgia

Is Kodak the Next PBR?

Could a flavor for the vintage be a win for Kodak?

Kodak-PBR LogoFull disclosure: my first camera was a Kodak, both in film and digital. And their business allegory is one for the ages in terms of a Shakespearean rise to dominance and a spectacular fall from greatness. So it was with keen interest I noted this story at Marketplace on modern film directors wanting to shore up Kodak film for motion picture production. Similar to the way Pabst Blue Ribbon is a long-standing brand that has developed a retro-cred cachet, or the way General Motors is evolving the Cadillac brand — an iconic namesake being reworked for modern relevance — the thought is that there’s enough of a desire for “the way things used to be” to make this happen for Kodak. As one with an active creative pursuit involving photography and image-making, as well as an understanding of corporate communication and PR, I think this could happen, but only, as Marketplace notes, if investment indeed goes toward innovation, rather than propping up the status quo. Personally, I have great nostalgic fondness for brands like Kodak, and have to respect the call of talented creators like Quentin Tarantino and J.J. Abrams furthering this cause. Good on those guys, who, like me, have appreciation for the past and feel that some things are worth keeping around, especially in the name of art.

What do you think? Do you have a preference for anything being done “the old-fashioned way?” Are there any brands you immediately think of as nostalgic yet still with us? Let us hear from you in the comments.

Mixtapes were great. Cassettes? Not so much.

Grandpa Cassette

Grandpa Cassette” by Zack Finfrock aka Splashed Ink, Los Angeles, CA. Available at Threadless.com

Have you ever toiled at a crappy job only to reminisce years later and think, “you know, that was a pretty fun time?” Our brains have a cognitive bias toward hanging on to the positive and letting go of the negative. And that’s what I believe has been happening with the ever-growing number of modern references to cassette tapes.

Amid all the nostalgia I see these days for mix tapes or the cassette format in general, I’m decidedly glad do be done with tapes now and forever. I do not miss the “good old days” of how music used to be consumed. Here’s why:

Tapes sucked.

There’s no denying the absolute fact that cassette tape quality was capricious at best, and crappy at its core. Even the concept of the “best sounding tape” sounds like an oxymoron. Is it live or is it Memorex? Are you kidding me? It’s definitely Memorex.

Peter Murphy of Bauhaus in a UK Memorex cassette commercial

The chief redeeming quality about cassettes was that they were very easy to copy, so that made sharing and compiling music very straightforward. Mixtapes were something I enjoyed in a sublimated sort of way, since their inherent transience belied their crappy quality. Because, of course, the price for the whole endeavor was progressively eroding quality through generations of copies. But hey – it was still cheaper than actually purchasing new music. And even that never quite felt right – spending good money to hear music in cassette form? It’s like part of the deal was that you understood you were getting ripped off.

Dig the irony of the company who came to dominate mp3 players getting its start thanks to cassettes. Image by Ethan Hein via Flickr.

Dig the irony of the company who came to dominate mp3 players getting its start thanks to cassettes. Image by Ethan Hein via Flickr.

CDs were a welcome end to all this, but even then, record stores and record companies grossly inflated the prices. Why? Because tapes sucked so badly that consumers were willing to pay a premium for everlasting quality. I see CDs as a bleak transition period, followed finally by the now-developed world of mp3s, bringing us to where we are today. I did away with all my CDs in 2002, going full-on digital from that day forward and have never looked back – I even had a Rio before an iPod. And while they do have some memory-biased charm, and despite my years of close interaction with them, I am happy to leave cassettes in the past.

What do you think? Did you ever spend a lot of time with cassettes? Do you have fond memories of doing so? When is the last time you touched a cassette? Have you gone completely to digital music? Let us hear from you in the comments.