Tag Archives: pinchat

The Month in Review, Twitter-Style

rsmithing at TwitterSo I’ve committed to writing at least one post per month on social media. Sometimes it happens organically, sometimes deliberately. This is one of those deliberate months, what with this being the final hours of the month. But this is a good one – in fact, it’s the very best… of my Twitter over the past few weeks.

Man, I love embedding tweets

Here are some of my favorite tweets I crafted this month, to give a little more depth to the hyper-fleeting nature of our favorite micro-blogging platform. Oh, and you should follow me on Twitter if you’re at all amused by any of this…

Started off this month with a visit to a local winery, Divine Llama Vineyards. Made for a sweet photo-op and a Foursquare moment:

[tweet https://twitter.com/rsmithing/status/242003882446831616 align=’center’]

These haikus inspired by my frustration with MS Office evolved into a full-on blog post but were Twitter gold initially:

[tweet https://twitter.com/rsmithing/status/243530569273720833 align=’center’]

I’ve also taken to posting my favorite songs occasionally via the excellent Soundhound app:

[tweet https://twitter.com/rsmithing/status/246038943706001408 align=’center’]

In the middle of the month, I attended a great webinar by Mark Schaefer, and had several great twitter-interactions meanwhile:

[tweet https://twitter.com/rsmithing/status/245961643752820736 align=’center’]

And finally, I commemorated the annual Talk Like A Pirate Day by getting into #Pinchat completely in pirate voice:

[tweet https://twitter.com/rsmithing/status/248593444379975680 align=’center’]

What was your best tweet this month? Did you discover any great new Twitterers to follow? Do you participate in Twitter chats or share updates though other networks? Let us hear from you in the comments.

Virgin America Gets PR Right

Click for full-size

Unauthorized Bedtime Nonsense – Click for full size at Pinterest

Safety can be fun, even for big businesses like airlines.

I’ve written in the past about how refreshing it is to see a big company get public relations and customer communications right. In that case it was  Delta Airlines endorsing their mile runner superfans. I’m pleased to report another discovery of a similar company offering up some positivity and humor with their own messaging: Virgin America.

During a recent #PinChat on Twitter, the featured guest was Jill Okawa Fletcher, Virgin America’s Director of Social Media. Ms. Fletcher was sharing insights about Virgin’s use of Pinterest and I immediately referred her to my pin of Virgin Atlantic’s wacky insert card campaign (at right). We then had the following exchange:

[tweet https://twitter.com/JillOinSF/status/223221792725151744 align=’center’]

And Ms. Fletcher then referred me to Virgin America’s easygoing in-flight safety video:

 

Corporate Wackiness Can be Entertaining

As you may know, I’m a big geeky fan of this type of thing, and true to its brand spirit, Virgin makes the most of an opportunity here with its captive audience. Yes, safety is important, but that doesn’t mean we can’t have a little fun with it.

Coincidentally, back to Delta…. I first noticed this in Delta’s in-flight safety video, where an attendant’s shiny tooth actually goes “ding!” after demonstrating proper use of a seat as a floatation device. That’s so funny to me just because it’s very subtle and wacky in an otherwise fairly standard video. I’m such a fan that once on a Delta flight, I was ready with my phone to get a picture of the exact moment… voila:

Delta Airlines Safety Video - Ding!

My favorite part of Delta’s in-flight safety video. The guy’s smile literally sparkles. And makes a “ding” sound. Brilliant.

What do you think? Can you name any examples of companies having fun with their otherwise serious messaging? Does this influence your perception of the company or a brand? Let us hear from you in the comments!