Tag Archives: press

Is There Really No Such Thing As Bad Press?

You know the saying, “there’s no such thing as bad press?” Only to a certain extent do I believe this. The phrase would be more accurate if tempered with two qualifiers:

Potentially, eventually.

Lady Gaga, Oscar Wilde

Lady Gaga, Oscar Wilde.
Both adept at capturing press attention.

This is because in the event of bad press, it can be manageable to varying degrees – but it always takes deliberate, meaningful effort, and it definitely takes time.

I absolutely don’t believe, “hey, there’s no such thing as bad press, so let’s just go for it all…” is wise PR strategy, unless the goal is simple notoriety along the lines of Paris Hilton or Lady Gaga. In these cases, I’m reminded of what could be the inspiration for this concept: Oscar Wilde’s quote, “There is only one thing in the world that is worse than being talked about, and that is not being talked about.”

The problem with the idea of no bad press is that with today’s A.D.D. news cycle and the everlasting searchability of the Internet, missteps can take an extraordinary effort to overcome, although it can be done. National Strategies Public Relations CEO Jennifer Vickery sums up the concept: “While there is such a thing as bad press, the main take away should be that good press can come out of it, provided the situation is handled properly.”

Proper handling would mean execution with transparency, honesty and consistency over an interval long enough to shift focus to the present and future more so than the past. In this way, and if done right, bad press can become a real opportunity and cataylst, not just in terms of spin, but also toward doing the right thing.

What do you think? Is there truly no such thing as bad press? What are some examples of bad press being handled properly? Let us hear from you in the comments.

An Airline Gets it… Right?

In these days of security pat-downs, rising travel costs, and seemingly ever-declining customer service, it’s with great interest that I read the story of Mile Runners — freakishly dedicated travelers who go to great lengths (literally) to rack up frequent flier benefits. My favorite part of the article, however, was the official response from Delta:

We take mileage runs and our customers’ commitment to maintaining their SkyMiles Medallion status as confirmation that we’re offering highly desirable benefits to our customers. The lengths our customers will go to gain and maintain their miles are impressive, and we take it as a compliment. [read full story]

I mean, wow — here’s an industry with very real challenges gracefully acknowledging the positive aspect of their powerusers. More importantly, they’re taking the right approach from a customer service and media perspective. And rightly so; everyone wins in this story:

  • Delta gets confirmation that frequent flier benefits are attractive
  • They get some free advertising for said benefits
  • Mile runners get a bit of glamor with their specialized knowledge

All of the above is a win-win for any company and its superfans, especially a company facing the sometimes very public challenges Delta and other airlines surely do every day. Props to Delta and spokesperson Chris Kelly Singley for getting this one right.

I don’t know that I’d ever take up mile-running, but it’s good to know the industry might be behind me if I did.

What do you think? Did Delta do right? Or do you have a similar example to share? Let us hear from you in the comments!

Recent travel photos. More over at Instagram, or on the web at Statigr.am

Thanks to Mary Julia Smith for inspiring this story. See also: Shira Levine, MilePoint.