If you’re into Instagram or are curious about alternatives, see this guest post I wrote for Inkifi, a print maker of Instagram images. I cover five decent alternatives in detail (for bonus points, add me as rsmithing if you’re already on ‘em: 1,2,3,4,5). And please take a moment to comment at the Inkifi post if you can — thanks!
Many thanks to Lensblr.com for featuring my photomontage art today! The folks there were kind enough to highlight my recent piece, “Find What You Love,” which I created earlier this month. Here’s what it looks like at Lensblr:
Lensblr is a site that, in its own words, “advocates the original photographers on Tumblr — the ‘creators’ in the Tumblr world.” The site focuses specifically on Tumblr, where it seeks to “bring more attention to the creative works of the content creators on Tumblr.”
Social Media, Art and Blogging All In One
This is great for a Tumblr newbie like myself, since only recently do I understand Tumblr – which is exciting for more reasons than just having my artwork featured. I never would have discovered Lensblr were it not for the direct suggestion of another Tumblr user at Darkdisturbingbeautiful, who suggested I submit my art to Lensblr after having followed my blog and then messaging me through the site. Thanks again, Jason!
Adding to the experience, Tumblr user zombodystripe messaged me asking about how I created the piece. My reply made for a neat post on Tumblr all by itself, since adding images and links in replies is just as easy there as blogging. Here’s what I said about my process:
Q via zombodystripe: How did you do Find What You Love on your iPhone? Is there an app? What is it called? I’d love to try it!
A: For Find What You Love I took three photos with the Hipstamatic app: the treetops, the peeling paint and the flowers. I put them all together in a now-extinct app called Photoforge2, but you can use any app that supports layers (like Filterstorm, Superimpose, others). I set layer modes according to light/dark for blending — mainly using overlay mode. Finally, I masked out areas I wanted to keep or erase, then merged all layers and did overall sharpening/exposure adjustments to bring it together. I use things like vignettes and textures to unify also, so everything has a similar feel. If you like this, definitely check out more of my photomontages at 500px, and especially the work of Jerry Uelsmann - he is the grand master of montages and my inspiration. And he does all this by hand with film in the darkroom. More on him at this post I did at my blog: “Learning From The Masters.”
Sites like Lensblr greatly enrich the Tumblr experience – and I don’t just say that because they featured my stuff. Definitely check it out if you’re into creative photography and images.
What do you think? What’s something you’ve been turned on to by way of social media or a blog? Was it a temporary interest, or did it further a lasting connection? Let us hear from you in the comments.
- Exercise: What makes a good blog? (jodiequach.wordpress.com)
- How to Use Tumblr for SEO and Social Media Marketing (moz.com)
- Fun photography masking tools on iOS (reviews.cnet.com)
- New To iPhoneography? Here Are The Best Apps The App Store Has On Offer (makeuseof.com)
- MIA reveals new album ‘Matangi’ artwork (digitalspy.co.uk)
- I made a Tumblr! (thebookofhan.wordpress.com)
- Is Self-Hosted WordPress A Good Tumblr Alternative? (nexcess.net)
For the longest time, I’d been baffled by Tumblr. I didn’t understand how it worked, or its popularity. Now, I’m getting it.
What’s in your Tumblr? And what is that, anyway? Obviously we get blogging and social media, but Tumblr — while interesting — has never held my interest for very long until lately. I only started posting to the site when I started using Instagram because it’s easy to post to Tumblr while uploading to Instagram — basically, checking a box. I reasoned having something at Tumblr just in case I wanted to pursue it one day made sense.
Then, I discovered Pinterest, and have come to love that site for all the art I discover there, much like Flickr, 500px, iPhoneArt.com and several others. I kept on noticing a ton of images there via Tumblr, so that piqued my interest even further. And now I’m using Tumblr as a collect-all for my activity on these and other sites. The best part is, it happens with no extra effort on my part.
I’m using these automated actions through If this Then That (more on this later) to add content to my Tumblr whenever I like a photo on Instagram, Flickr, 500px, or create one myself, as well as other things like Pandora, Last.fm or Pinterest activity — stuff I’m already doing anyway for my own entertainment.
— Richard Smith (@rsmithing) August 7, 2013
It’s nice to see all these things I like and ponder them in a different context in one place — where I’ve even customized my experience by modifying the html of a stock theme, and building in commenting functionality via Disqus. I’m also checking out who likes what I post, exploring to find content there that can re-blog right on my own Tumblr site. And so the cycle continues.
For me, Tumblr is another flavor of art discovery and expression through curation, which is what I enjoy so much about the aforementioned sites. I don’t think I can have too much of that in my life, and Tumblr makes a nice addition.
SNL’s “Drunk Uncle” on Tumblr, via special guest, Peter Drunklage (at about :45)
What do you think? Are you on Tumblr? How do you use the site? How did you to figure it out? Let us hear from you in the comments.
- How I taught my mom to love Tumblr (dailydot.com)
- Benefits of Tumblr for Your Blog (business2community.com)
- “Drunk Uncle” on SNL Mocks Tumblr (Mashable.com)
- Making a case for Flickr (and why unlike everyone else, I like it better than 500px) (dadspixels.com)
- Tumblr~ (starsssss.wordpress.com)
- Tumblr web traffic reportedly on a sharp decline (theverge.com)
In an interview with Marketplace, The CEO of auction house, Christie’s, Steven Murphy, put forth one of the best justifications for businesses getting on social media there is. It stood out to me for its utter salience and logic. Here is the exchange:
Marketplace: Christie’s on Twitter? I think the world just exploded.
Murphy: Yes. Well, why not? Our customers are on Twitter. We should be too. Our clients are spending 60 percent of each day online with some screen, so we need to be there too.
Simple as that.
On the surface, a company founded in 1766 wouldn’t seem to be the case study for social media, but if that’s where your customers are — well, that’s a pretty good justification.
Christie’s is also on Pinterest, Tumblr, Instagram and Facebook, among others. I think these highly visual networks are the perfect showcase for the treasures coming through Christie’s that much of the public may never have the chance to lay eyes upon. Check out their profiles for a look at some highly compelling art.
Going once, going twice….
— Christie's (@ChristiesInc) July 16, 2013
What do you think? Do you know of other companies making strong use of social that might not “fit the mold” on the surface? Ever purchased anything at auction (besides eBay)? Let us hear from you in the comments.
- CEOs Avoiding Social Media Are Missing Out (domo.com)
- Christie’s Sales Rise 9%, Boosted by Record Auction (bloomberg.com)
- Keep Your Divorce Off Facebook and Other Social Media (judithconte.wordpress.com)
- Lessons From Fast-Growth Company CEOs Go Beyond Social Media (domo.com)
- You Can Participate Today In Christie’s First Online-Only Jewelry Auction (donnellyunh.wordpress.com)
- Record art prices fuel Christie’s sales boom (independent.co.uk)
A great reward of blogging is making connections with professionals whose work I respect. Here’s a look at some recognizable figures commenting at rsmithing.com in the past 12 months. Check out the posts to see their remarks:
Mack Collier commented and said thanks in my post, Blogchat: Sundays on Twitter. As a strategist, trainer and speaker on social media, Collier helps companies better connect with customers. He has been actively immersed in social media since 2005, and in that time has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. [Mack's Site]
Neil Strauss commented a couple of times on my post, Last Book Read: Everyone Loves You When You’re Dead. Strauss is a contributing editor at Rolling Stone and also writes regularly for The New York Times, having repeatedly made its bestseller list with books such as The Game, Emergency, and Everyone Loves You When You’re Dead. [Wikipedia]
John Boswell generously answered my questions in this post: Interview with MelodySheep and Symphony of Science Mastermind. Boswell is the artist behind autotune projects Symphony of Science and MelodySheep, gaining international recognition and millions of YouTube views for his inspiring musical tributes to Mr. Rogers, Bob Ross and Julia Child, among others.
Mike Sager said thanks for my quick post inspired by his writing, From Music and Words into Movement – The Fun of Art. Sager is a bestselling author and award-winning journalist. He has been called “the Beat poet of American journalism, that rare reporter who can make literature out of shabby reality.” [Wikipedia] In thirty years as a journalist, writer at large Mike Sager has immersed himself in the lives of pit-bull fighters, heroin addicts, Tupperware saleswomen, and an actress named Roseanne. [Esquire]
Jay Baer stopped by after I reached him on Google Plus to weigh in on my post, How to Talk About Social Media In Business: 5 Points, Video Interview. Baer is a social media strategist, author, speaker and President of Convince & Convert. Founder of five companies, he’s worked with over 700 brands (including Nike, Cold Stone Creamery, Sony, ExactTarget, and ConocoPhillips) since 1994, including 25 of the Fortune 1000. His blog is ranked among the world’s top marketing resources, and was named #3 social media blog in the world by Social Media Examiner. [Wikipedia]
Alexis Madrigal noted his use of contrast in my analysis of his work: Contrasts Make Connections. Madrigal is a Senior editor at The Atlantic, author of Powering the Dream, and has previously contributed to WIRED, covering science and technology as a contributor to the Wired Science blog. [Twitter]
What do you think? Have any well-known figures or organizations commented on your work? Have you ever had any brushes with celebrity? Let us hear from you in the comments.
- Randi Zuckerberg Just Reminded Us Why It’s Important to Understand Your Customers (Mack Collier)
- Neil Strauss picks up Jessica Alba on Jimmy Kimmel (YouTube)
- Introducing John Boswell – Creator of ‘Symphony of Science’ (Scientific American)
- Mike Sager by Mike Sager (Esquire)
- How The Grinch Saved Social Media (ConvinceAndConvert.com)
- You Know What I Want to Do in 2013? Talk to My Television. (The Atlantic)
Tags: Alexis Madrigal, Convince & Convert, Esquire, ExactTarget, jay bayer, John Boswell, Mack Collier, melodysheep, mike sager, Neil Strauss, New York Times, pickup artist, social media, symphony of science, The Atlantic, the game, twitter, Wired, youtube
There’s one thing I’ve really gotten into the social media realm lately: Blogchat. This is a chat on Twitter where folks talk, er… tweet, about blogging-related topics.
I’ve made so many connections there, garnered blogging tips, and become more adept at Twitter by taking part. I highly recommend it to anyone interested in getting more from blogging (as a blog reader, I assume you may have an interest). Once, I even helped suggest a topic for an upcoming chat:
To participate, follow the hashtag #blogchat on Twitter, stay on topic, and keep hitting “refresh” on whatever means you use to keep up with the conversations. It’s fast-moving, so using a tool like TweetChat or HootSuite with multiple columns or tabs can be very helpful, although I’ve navigated it successfully just by using Twitter from the browser, or even by iPhone. It’s led by Mack Collier and happens every Sunday at 9:00 p.m., U.S. Eastern standard time. Recently covered topics include time management for bloggers, copyright issues, and using images.
There’s also a monthly open mic for non-specific blogging-related topics. Even if you don’t specifically participate 0r prefer just to listen in, that’s totally fine. You’ll probably still pick up a tip or two, and it’s a good way to see how the conversations flow.
Participating has encouraged me to explore other Twitter chats, and I’ve found them consistently beneficial, especially given the breadth of perspectives from some experienced and friendly folks. Try it sometime – and have fun chatting.
What do you think? Have you ever participated in a Twitter chat? What are some other resources you recommend for blogging advice and ideas? Let us hear from you in the comments.
- Nine Steps to Becoming a Twitter Chat Pro (digitalethos.org)
- Five things to know before you start a healthcare Tweet chat to build community (medcitynews.com)
- What to Blog About: 7 Great Sources of Inspiration (geek-freemarketing.com)
- Danyelle Little @TheCubicleChick is One of My Social Media Heroes! (janiceperson.com)
- Ready for a Tweet Chat? 5 Tips on How to Join the Conversation (community.constantcontact.com)
It would seem obvious these days that capitalizing on catastrophe via social media is in poor taste. So why would an otherwise savvy brand like American Apparel appear to be doing exactly that?
It’s one thing for a business somehow connected with a major upheaval to approach the line between altruism and marketing. And it’s certainly a fine line. Consider American Express’ Sandy-related communication efforts for its travel customers:
But it’s another thing entirely to risk the appearance of piggybacking on disaster for advertising’s sake. Sure, it gets some buzz, but is it worth all the backlash?
As reported by Huffington Post:
CEO Dov Charney did not express disappointment over American Apparel’s marketing team capitalizing on Hurricane Sandy. ”I don’t think our marketing guys made a mistake. Part of what you want to do in these events is keep the wheels of commerce going,” he told Business Week. “People shopped on it. We generated tens of thousands of dollars from the sale, but we’ll probably lose a million dollars from this (storm) event at a minimum. We’re here to sell clothing. I’m sleeping well at night knowing this was not a serious matter.”
And here’s another take from American Apparel’s representatives, via Fashionista:
When reached for comment over email, an American Apparel spokesperson told us, “Of course we’d never mean to offend anyone and when we put the email out yesterday it came from a good place.”
So, is this really a big deal?
However in poor taste it may now seem in the wake of Sandy’s devastation, American Apparel’s approach was not in mean spirits, even though it’s easy to characterize it as such. The company has a history of corporate responsibility – along with a history of pushing the envelope through its marketing for PR purposes. And it serves them no purpose whatsoever to appear flippant or dismissive. Upon investigation, it’s clear they don’t wish anyone further misery from Hurricane Sandy, what with their acknowledging as much in the subsequent damage control. As reported by ABC News:
Ryan Holiday, spokesperson for American Apparel, responded to ABC News in an email:
“For us, this is about us working like crazy to get and keep our stores open. We’ve got employees who can’t work when stores are closed due to weather and the biggest Made in USA factory in the country that sits idle–we would never try to offend anyone or capitalize on a natural disaster, this was simply an effort to mitigate some of the effects of the storm on our business.”
Fair enough. So what next?
My advice for American Apparel right now:
- Turn your affected stores into recharge-stations with power strips and free wi-fi for all so someone can tweet some good about you. Buy generators if necessary. It won’t cost much and ROI would be huge.
- Give 20% off to ANYONE, nationwide, referencing the ad for the next week to capitalize on the viral nature of the campaign, requiring a tweet or Facebook post with hashtag #aacares or similar. Cost to you: minimal.
- Donate 20% of profits for the next week to northeast U.S. chapters of the Red Cross. Yes, this will cost some cash, but there’s no arguing with a monetary statement.
- Get on Twitter and acknowledge the backlash. You can do better than “We don’t think it was offensive. We’re sorry if others thought it was.” Again, cost = $0.
- Just be proactive somehow to make this right. Or risk being one of the “don’ts” of social media. Better to be one of the “OK, we get it” stories instead.
What do you think? Is this a PR blunder or a marketing gimmick? Are you more or less inclined to shop American Apparel now? Do these suggestions make sense, or is there something you would recommend? Let us hear from you in the comments.
- American Apparel and The Lesson I Want You To Learn From Their Mistake (melissaagnes.com)
- Brazilian “Model” Gets Called Out For Posing With Hurricane Sandy Debris (bossip.com)
- Newsjacking: When is it Appropriate? (ragan.com)
- American Apparel’s hurricane faux pas (salon.com)
- PR Fail: American Apparel’s ‘Hurricane Sandy Sale’ (mediabistro.com)
- Sandy as Marketing Tool (marketplace.org)
- Sandy Fail: American Apparel’s Hurricane Sale Doesn’t Go Over Well (Time.com)
- During Sandy, Retailers Forget ‘Audience First’ PR Rule (prnewsonline.com)
Tags: ABC News, ad, advertisement, advertising, American Apparel, Bloomberg Businessweek, Dov Charney, Facebook, Fashionista, Hurricane Sandy, marketing, pr, public relations, Retail, sale, Sandy, sandysale, social media, stormsandy, twitter, United States
This week marks one full year of blogging here at the rsmithing.com. In some ways, it certainly feels like a year. In another ways, I can’t believe it’s been a year already.
First of all, THANK YOU for reading this and thank you even more if you’ve ever commented on a post. I sincerely appreciate your feedback and the fact that you find my ramblings interesting enough to keep on reading.
I started this blog for my own personal enjoyment, education, expression, and curiosity. It’s been a rewarding journey that’s greatly boosted my knowledge of social media in general, and has been a satisfying creative outlet I look forward to growing every single week.
One of the most fun things about this is interacting with some of the folks mentioned in my posts, like Neil Strauss, Delta Airlines, and for-real professional writers such as those featured in Esquire and The Atlantic.
I’ve been contacted to help promote one of my favorite bands, and interviewed some of my favorite artists. I’ve also discovered a plethora of resources on how to get the most out of blogging, and made many meaningful connections with like-minded individuals along the way. It’s all definitely been very fulfilling.
So here’s to the future, and again thank you.
What do you think? How long have you been blogging? What have you learned in the past year, either from blogging or otherwise? Let us hear from you in the comments.
- Neil Strauss Talks About Mastering the Game of Storytelling (hubspot.com)
- The Versatile, Though Delinquent, Blogger (jasonwrites.com)
- My Happiness Project (bedsidesign.com)
- Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8] (hubspot.com)
Blogger, hack photographer, artist, pet wrangler. Content does not represent views of my employers, clients or pets. My art site: http://rsmithings.com
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- rsmithing on In The Pleasure Groove: Love, Death and Duran Duran – Audiobook Review
- Jackie on In The Pleasure Groove: Love, Death and Duran Duran – Audiobook Review
- Flannery O’ Connor, Just Like Me | Author Edna Stewart: Deep Writings on A Good Man Is Hard To Find Read by Flannery O’Connor
- rsmithing on Saturday At The Gas Station
- rebecca2000 on Saturday At The Gas Station
- rsmithing on Saturday At The Gas Station
- Paula on Saturday At The Gas Station
- ironhelix2048 on Get Thee To The Getty
- rsmithing on Get Thee To The Getty
- Robert Hubbard on Get Thee To The Getty
Previously on rsmithing
- My Art Website: RSMITHINGS.com
- Inside McDonald’s: PR 101
- Tonight the Streets Are Ours: Recent Musical Obsession
- Photo Synthesis – Jerry Uelsmann Review
- Immaterial Angel
- In The Pleasure Groove: Love, Death and Duran Duran – Audiobook Review
- Instagram Alternatives: A Guest Post by Me
- Bass Solo at Gibson Tent, CES
- Anchorman 2: Mediocrity, Alas
- Lost At Sea by Jon Ronson: A Review
- Saturday At The Gas Station
- Recent Musical Obsessions
- Social Media, All These Years In
- Guest Post: Protecting the House
- Nine Inch Nails’ Trent Reznor Video Chats Onstage With Fan Dying of Cancer
- Rob Ford Time Bomb Has Taken Months to Explode
- KISS in M.I.A. Sample
- Get Thee To The Getty
- Crossroads, Onward
Even More Previously
- Primus – Wynona's Big Brown Beaver
- Straight 8s – Misunderstood
- Beck – Emergency Exit
- Pop Will Eat Itself – Kick To Kill
- Ramones – Judy Is a Punk
- Stealers Wheel – Stuck in the Middle With You
- Stealers Wheel – Stuck in the Middle With You
- Johnny Cash – Delia's Gone
- The Lady and The Lizard – December 21, 2012
- The Lady and The Lizard – December 21, 2012