In an interview with Marketplace, The CEO of auction house, Christie’s, Steven Murphy, put forth one of the best justifications for businesses getting on social media there is. It stood out to me for its utter salience and logic. Here is the exchange:
Marketplace: Christie’s on Twitter? I think the world just exploded.
Murphy: Yes. Well, why not? Our customers are on Twitter. We should be too. Our clients are spending 60 percent of each day online with some screen, so we need to be there too.
Simple as that.
On the surface, a company founded in 1766 wouldn’t seem to be the case study for social media, but if that’s where your customers are — well, that’s a pretty good justification.
Christie’s is also on Pinterest, Tumblr, Instagram and Facebook, among others. I think these highly visual networks are the perfect showcase for the treasures coming through Christie’s that much of the public may never have the chance to lay eyes upon. Check out their profiles for a look at some highly compelling art.
Going once, going twice….
— Christie's (@ChristiesInc) July 16, 2013
What do you think? Do you know of other companies making strong use of social that might not “fit the mold” on the surface? Ever purchased anything at auction (besides eBay)? Let us hear from you in the comments.
So I was at this fundraiser last night, which was a huge affair and likely a roaring success. I’m very proud of our community for coming out to have a fun time while supporting a good cause and enjoying the downtown nightlife. There happened to be this photo booth setup with props and instant prints — you get behind a curtain, take 4 digital photos in 10 seconds, and get a printout instantly. It was even free! (Or, included in the price of the event ticket). Totally fun.
And hey, you can even go online to view them the next day. The guy handing my prints told me so, and there’s a website on the back. Easy-breezy! Cool!
I hope he told everyone else this, because everyone else’s photos are there as well. What looks to be every… single… photo. My guess is that these have been screened for gang signs, product placement and, um… body parts, but I wonder if everyone realized their snapshots would be available for the world to see the next day?
Congratulations, You’re Famous!
If there was a sign stating these would be online, complete with social sharing buttons on every pic’s page, I didn’t see one. Not that I’d ever do anything at a public event that I wouldn’t want, you know… public, but being behind a curtain in a booth implies an idea of privacy, especially when you walk away with the prints in your hand. That is no longer so in our technoconnected world, and to assume otherwise is naive.
Don’t get me wrong — I think the modern photo booth is a fantastic idea and I hope the venture and this local franchisee makes a million bucks. What with the rise of vintage effects and retro cameras now supercharged with the speed, portability and low cost of digital photography, I think it’s wonderful to bring back an “old-timey” experience, and especially to make sharing easy. But I gotta wonder if — and do hope — everyone else pictured is cool with that.