Tag Archives: twitter

Tweet Composition 101

Browsing some of my favorite tweets recently, I came across this and thought it too funny not to share:

I sometimes mark tweets as favorites as a reminder to myself to check something out at another time, to note something that might be a good retweet later on, or as in this case, just something funny for sharing somewhere.

What do you think? Are you active on Twitter? What is your favorite social media network (besides blogs, obviously)? Let us hear from you in the comments.

Twitter PR Win For Sainsbury’s

This is a particularly good Twitter PR moment from a while back for UK grocer Sainsbury’s I happened upon lately. It works because of the follow-up, and also for the brief interjection of personality and humor:

And then…

But what really counts is that Sainsbury’s followed up the comedy moment with direction for the customer to call them directly.

SainsburysThis has all the makings of Twitter being done right for customer service and PR:

  1. The brand shared an actual human-like response
  2. It was funny
  3. But they take it seriously; hence the phone redirect
  4. We’re talking about it

I noticed this via a LinkedIn discussion from Twitter for PR Communicators about PR Daily, who noticed it through AdWeek.

Also, rest in peace, Ultimate Warrior.

What do you think? Is this use of humor appropriate? Have you ever experienced a humorous interaction from a brand via Twitter or some other channel? Let us hear from you in the comments.

How to Automate Tweets

For the past several weeks I’ve been experimenting with auto-populating my Twitter stream through RSS feeds and automatically tweeting updates. RSS stands for “Really Simple Syndication.”

Automated TweetsYes, I know social media is about interaction and connections, but here’s why I’m OK, philosophically, with this approach: I normally share news items I find interesting all the time. I’ve just set up a way for that a happen automatically, and with more frequency than would be happening if I were doing so manually, and I love it.

I still manually tweet, retweet and reply to tweets, of course, but now I’ve also set up a way for other things to come in that I wouldn’t ordinarily have the time to share.

In fact, I’ve noticed that engagement is on the rise for me using this approach. I’m getting more favorites and retweets, as well as comments and conversations. I feel this is just as good, if not better than if I were scouring my sources for this content by hand.

Automate your Twitter content

This is possible through the magic of IFTTT.com — which stands for “If This Then That.” Here’s how to make it happen:

  1. Sign up with IFTTT.com
  2. Find some RSS feeds of sites with content you would like to share. For example, here are some I use from The New York Times, The Atlantic and CNN Tech.
  3. Set up an IFTTT recipe that posts a tweet each time there’s a new item in the feed. It should look like so:
  4. iftttRepeat this for as few or as many RSS feeds you like. In my case, many of the blogs I follow automatically provide links to their feeds, which are generally in the format of http://nameofblog/feed.

That’s it! Your Twitter stream is about to be hopping, with all the news you see to include from the sources you select. Just don’t let it replace your actual interaction on the site.

Curated Content? Curated Sources.

The stories I share are of interest to me, covering such topics as art, photography, technology, and humor – all things that I would be sharing anyway. So it’s still curated content, since I’m in effect curating the sources.

And I’m on Twitter as much as I was before experimenting with automation. I still respond to mentions, and converse with other Twitter users just as I always have. The only difference now is that instead of five tweets a day, my stream has about 50, many of which I never would have discovered Just in my own web browsing, so it’s also a reading list generation for myself.

This is not to say this approach will work for everyone. Or that flooding your Twitter stream with the same exact headlines as BuzzFeed will make you a Twitter superstar. I’ve just found something that meets my goals of expanding what I would already be doing, which includes more interaction — and isn’t that the point, after all?

What do you think? Have you experimented with automating content before? Have you followed the above steps, and if so, what have your results been? Let us hear from you in the comments.
Related articles

Social Media, All These Years In

Made via iPhone with Decim8The way I’ve come to use social media lately is for curation, news and making new connections. Whereas a few years ago it was more about keeping in touch with friends and entertainers, these days, it’s as much a means of collecting and discovery, particularly now that I’m active in visual art more so now than back then. I remember doing my first MySpace page about 10 years ago now, and putting customized CSS in the “about me” section to alter the design. Ah, memories.

I wonder if in the decades to come, the term will seem outdated, as online connections simply become, “media.”

Have you found the way you participate in, or use social media has evolved over the past, say, five years? Has it become more integrated into your routine or other activities? Let us hear from you in the comments.

Fomer NSA Director Interview via Amtrak. Thanks, Twitter.

Train conversation further cements Twitter as a social media/mass media, real-time, citizen-journalism news outlet.

Tom Matzzie and Michael HaydenAmtrak passenger Tom Matzzie live-tweeted an on-background interview between news media and former NSA director Michael Hayden (also ex-CIA director) from a commuter train known as the ACELA. It was fascinating to watch this play out, minute by minute on Matzzie’s Twitter feed, and later by traditional media. As this was happening, Hayden was alerted by his team, approached Matzzie offering to chat, and even posed for a photo.

The entire episode is now secured for the ages in the form of tweets and the ensuing news coverage.

The Rest of The Story: Cocktails?

Here’s more from Matzzie, himself, by phone, via Soundcloud, speculating as to why the former official may have been so candid:


It’s particularly mind-blowing that the former head of an organization whose focus is security would be so loud on a train, but hey, Hayden is, in fact, now a public speaker — even if, in this case, inadvertently.

What do you think? Have you ever followed a live tweeting of news in real-time? Have you ever been a citizen journalist, or cited by the media for your social media activities? Let us hear from you in the comments.

Sites I Have Recently Come to Enjoy

Here are some websites I’ve discovered via other websites, with excellent shareable content …

The Savoia

Another cool blog: The Savoia

I’m a regular consumer of and contributor to Pinterest and StumbleUpon. StumbleUpon’s mission, of course, is to deliver the best of the web based on personal tastes, and I happen to use Pinterest in a way that leads me to other sites with similar content — i.e., compelling visual art and photography.

I’ve arrived at many destinations just by clicking through to the original sources of things I find interesting:

Denis Budkov

Photo by Denis Budkov in an ice cave near the Mutnovsky volcano in an area of northern Russia via The Colossal

The more this happens with the same sites, the more I seek them out specifically. I now frequently rebroadcast content from these portals on my Twitter stream, or mention them here — in addition to simply enjoying what they have to offer.

If you’re a fan of my stuff (chances are that’s the case since you’ve read this far), definitely have a look at these others – you just might find a new favorite.

7 websites with highly tweetable content

What do you think? What are some new-to-you websites you have enjoyed lately? Do you click through images or writing you like to other sources and find interesting destinations? Let us hear from you in the comments.

Finally, I’m Understanding Tumblr

For the longest time, I’d been baffled by Tumblr. I didn’t understand how it worked, or its popularity. Now, I’m getting it.

tumblr-logoWhat’s in your Tumblr? And what is that, anyway? Obviously we get blogging and social media, but Tumblr — while interesting — has never held my interest for very long until lately. I only started posting to the site when I started using Instagram because it’s easy to post to Tumblr while uploading to Instagram — basically, checking a box. I reasoned having something at Tumblr just in case I wanted to pursue it one day made sense.

Behold, my awesome Tumblr site over at http://rsmithing.tumblr.com

Behold, my awesome Tumblr site over at http://rsmithing.tumblr.com

Then, I discovered Pinterest, and have come to love that site for all the art I discover there, much like Flickr, 500px, iPhoneArt.com and several others. I kept on noticing a ton of images there via Tumblr, so that piqued my interest even further. And now I’m using Tumblr as a collect-all for my activity on these and other sites. The best part is, it happens with no extra effort on my part.

I’m using these automated actions through If this Then That (more on this later) to add content to my Tumblr whenever I like a photo on Instagram, Flickr, 500px, or create one myself, as well as other things like Pandora, Last.fm or Pinterest activity — stuff I’m already doing anyway for my own entertainment.

It’s nice to see all these things I like and ponder them in a different context in one place — where I’ve even customized my experience by modifying the html of a stock theme, and building in commenting functionality via Disqus. I’m also checking out who likes what I post, exploring to find content there that can re-blog right on my own Tumblr site. And so the cycle continues.

For me, Tumblr is another flavor of art discovery and expression through curation, which is what I enjoy so much about the aforementioned sites. I don’t think I can have too much of that in my life, and Tumblr makes a nice addition.

SNL’s “Drunk Uncle” on Tumblr, via special guest, Peter Drunklage (at about :45)

What do you think? Are you on Tumblr? How do you use the site? How did you to figure it out? Let us hear from you in the comments.