Tag Archives: USA Today

Ship My Pants! Is Kmart Being Smart?

A little blue humor with your blue light special?

Blue siren similar to those used by Kmart for the blue light special

Original photo by DoppioM via Flickr

I remember being in a Kmart a hazy handful of times in the ’70s seeing a blue siren flash after an announcement over Kmart’s intercom. It was exciting, and an obvious gimmick to get some quick attention while having a little fun.

Something similar is happening now with Kmart’s latest ad campaign, dubbed “Ship My Pants.” Highlighting the retailer’s offering of in-store shipping, excited customers riff about shipping their pants, drawers, a bed, and… you get the idea.

I love some wacky wordplay, so I’m naturally a fan of the ad. I don’t know that I’ll be shopping at Kmart any more because of it, but I’ll definitely be smirking the next time it happens, or maybe even the next time I drive by a store.

It reminds me of the “Make 7up Yours” campaign from the ’90s…

I noted the similarity to Kmart through Twitter, and they acknowledge the connection.

My take away is that, although this might be a bawdy approach, it gets us discussing the brand when there was absolutely no chatter before. It’s getting a boatload of press – positive, even – which was precisely what it was intended to do, so kudos to Kmart’s PR team for deft handling. In the case of Old Spice, this did get me interested in the product, and it will be interesting to follow Kmart’s business as consumers start to, um… ship their pants.

What do you think? Can you recall a similar campaign? Would this make you more or less likely to shop at a Kmart or similar advertiser? Let us hear from you in the comments.

Adrian Peterson Orange Peanut Awesomeness

I love it when real life and entertainment collide for humorous effect, and social media is especially great for that.

My favorite example of this lately is Minnesota Viking Adrian Peterson’s now-famous post-game confession of his passion for orange peanuts.

This comes courtesy of Bad Lip Reading. If you haven’t seen their full set of YouTube videos, your life is not as rich as it could be.

Culture Jamming? Orange Peanut!

The best part of this is when Peterson was presented with a real-life orange peanut at an autograph session. And he was a great sport about it. Look at that smile.

Adrian Peterson Orange Peanut

Image via tchrox

Importantly, as USA Today notes, “The craftsmanship on the peanut is spot-on.” Excellent.

What do you think? What’s your favorite example of real/online/entertainment world convergence? Have you ever participated in culture jamming? Let us hear from you in the comments.